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Our Story

We turned a food printer
into an imaging company.

InstaCookie started in Toronto in 2024 with a single edible printer and one question: why isn’t food a proper marketing channel? Two years later, we’re producing 10,000+ cookies a week for 200+ brands across Canada.

What We Believe

Food is the most
human medium.

Every other branded touchpoint gets ignored. A cookie with your logo on it gets photographed, shared, and remembered. We built a company around that insight — and we’re just getting started.

01
Edible imaging, not baking

We’re a technology company that uses food as the substrate. Our competitive advantage is precision printing at scale — the food is the medium, not the product.

02
One vendor, end to end

Design, baking, printing, packaging, delivery, and on-site activation. Clients brief us once and we handle every step. No handoffs, no surprises.

03
Radical transparency

We’re a young company and proud of it. We publish our roadmap publicly and price honestly with no hidden fees.

04
Scale as a feature

Most edible gifting caps at a few hundred units. We’re built for 10,000+. Volume is where our unit economics make edible imaging genuinely cost-competitive with traditional branded swag.

05
Technology forward

Robotics integration, AI-assisted creative — we’re building the infrastructure to run edible imaging at national retail scale. Not someday. Now.

06
Canada first

Built in Toronto, shipping across Canada. Most edible gifting competitors are US-based and treat Canada as an afterthought. We’re the Canadian edible imaging company.

The Company

Toronto-built.
Canada-focused.

Founded 2024. Bootstrapped. STACKTx Toronto Grant recipient. 10,000+ cookies per week. 200+ corporate clients. Expanding to STACKT Market in 2026.

2024
Founded in Toronto
200+
Corporate clients
10k+
Cookies per week
🍁
STACKTx Grant winner
The Technology

Food meets
technology.

InstaCookie isn’t just a production kitchen. We’re building an edible imaging platform with robotics, automation, and AI at its core.

The printer in action — 10,000+ cookies a week.

Our flatbed gantry-style food printer deposits food-safe edible ink onto any flat food surface with sub-millimeter precision. We currently run multiple printers producing 10,000+ cookies per week in our Toronto production kitchen at 102 Manville Road.

In Q2 2026, we’re integrating a robotic arm with our Freddie frosting machine — automating the cookie pickup, positioning, and print cycle. This is the step that transforms InstaCookie from a boutique studio into a scalable production platform.

See Our Roadmap →
01
Edible Ink Flatbed Printing

Photo-quality edible ink on cookies, macarons, chocolates, and any flat food surface.

02
Robotic Arm Integration — Q2 2026

Single fixed pickup coordinate — Freddie frosting machine triggers the arm on each index cycle. Fully automated.

03
10,000+ Units / Week

Current production throughput. With automation, targeting 20,000+ by end of 2026.

04
AI Creative Tools — 2027

Upload a brief, get edible-print-ready artwork in minutes. Client-facing design tool in development.

Get In Touch

Work with
the team.

Whether you’re placing an order, exploring a partnership, or curious about what edible imaging can do for your brand — we’d love to hear from you.

Place an Order Email Us
Address102 Manville Rd, Toronto ON
HoursMon–Fri, 9am–5pm EST